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03.06.2020

JUNE 5: WORLD SUSTAINABILITY DAY
 
Since 1973, 5 June is celebrated on world sustainability day, created by the United Nations. To give even more emphasis to this event, the European Union created the week of sustainable development from 30 May to 5 June (deferred to sept/oct because of COVID-19).
 
It is a good time for us to reflect on our activity, our way of life and the impact we have on the planet. In 2015, 193 countries adopted the 2030 Sustainable Development Goals, divided into 17 chapters, ranging from education to gender equality or reducing the sameness in the world.
 
The instrument associated with this desire for sustainability for companies is called the global compact UN, which details how companies can contribute to each of the above objectives. More than 12000 companies worldwide have already committed to contributing to these objectives and are part of the program.
 
At Frrrutiz, we are very committed to sustainability, with the 2030 sustainable development goals and we do our best to actively contribute.This week we will reflect on how we can contribute to improving our world!

World sustainability day
Let´s react! 1/3 of the total amount of food produced each year is lost or wasted!

Each year, according to BCG, 1,6 billion tons of food representing USD 1,2 trillion are lost or wasted. And the problem is growing. BCG expects that by 2030 the annual food loss and waste will represent 2,1 billion tons worth 1,5 trillion USD!

At the same time, hunger is growing in the world, with an unacceptable number of 821 million people around the world undernourished in 2017 according to the UN.

And if this was not enough, BCG also evaluates that the food waste accounts for 8% of the GHG emissions!

Fruits and vegetables are essential for our diets but constitute a major category of products wasted. In Europe, more than 1/3 of fruits and vegetables are thrown away before even arriving at the supermarket because of aesthetic reasons (University of Edinburgh)!

We have to act!

In Frrrutiz, we take sustainability and food waste very seriously.

We have 0 unavoidable waste in our production process, and our products can be easily preserved for months, if not years. We source our ingredients as locally as possible and use all fruits and vegetables regardless of their aesthetic conditions.

Let´s act together to reach sustainability!
11 million deaths per year in the world are attributable to dietary causes, out of which more than 3 million to low intake of fruits and vegetables!!!

It is not a secret that our diets are each day more imbalanced. In the comprehensive study published by the Lancet (https://lnkd.in/eHn3Gxb), the potential impact of suboptimal diet on non-communicable diseases mortality and morbidity is shown, highlighting the need for improving diet across nations.

The results in themselves ring as an alarm. No region of the world escapes to the imbalances, and the deviations to the optimal intakes are shocking in most cases. Sustainability is also about learning again to balance our needs and our diets, to keep ourselves and the planet healthy!

Frrrutiz was created to be part of the global answer to this problem, as an option to introduce more of the ingredients we are missing in our diets without aggravating the surplus of others. In Frrrutiz, with 100% natural and original products made from fruits, vegetables, and seeds, without any added sugars nor additives, we are happy to contribute to this very noble goal.

To be or not to be sustainable, that should not be today anymore a question
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